Our Colors

JMU Libraries Brand Uses JMU Colors

The JMU Libraries brand uses JMU colors.

Marigold

In 2021, University Marketing & Communications updated the color advice in their brand guide to reflect a change. Marigold is no longer allowed to be used with purple, and may only be used for Call to Action buttons on the JMU website. Consider changing existing instances of marigold to one of the approved shades of gold, white, gray, or light purple.

Hyperlinks on the Libraries Website

Hyperlinks on the Libraries website use “bright purple” (Hex #6600ff) for accessibility reasons. The contrast ratio between JMU purple and the body text is not sufficient to meet the standards of accessibility that we ascribe to.

Social Media Icons in JMU Purple

University Marketing and Branding provides social media icons in JMU purple. Feel free to use these in print or online.